Around 2012 I noticed a problem among our customers at Calago. Calago is our other company that offers software and support through a PIM system.
We often encountered the same problem with our customers. The product descriptions and specifications were inconsistent and incorrect in their databases. This caused products to be less easy to find and identify. And the more products they had, the more the number of incorrect products grew.
Working on product data
Without software, it is a tough job to get and keep all product data constantly cleaned. This requires Product Experts who work neatly, accurately and consistently, but especially have extensive product knowledge. And it demands an enormous amount of time and effort from them. So, they will get around, cleansing a maximum of 100 products per day. Imagine how many days you will need for 100,000 products. The costs will rise to 5 -10 euros per product. Besides, skilled Product Experts are scarce, and it takes quite some time for them to build up the right product knowledge, which makes scaling up difficult.
Therefore, I decided to develop a software solution for this purpose. Keeping a clear vision and operation for the product in mind, it was time to get started. Helping my customers to work with data, instead of working on their data! This is how Mydatafactory started.
It has been quite a journey. Many years of development, improvement, investment and, above all, patience. And then we launched the Matcher and the Cleanser.
Working with product data
Meanwhile, it is 2020, the year in which we are devoting our full attention to Mydatamatcher. We are extremely proud of this product. Now is the time. Many of our customers benefited from the many possibilities this product has to offer. The sales team is able to respond to requests for quotes and deal with their customers in no time. The product experts spend their valuable time solely checking alternatives and errors.
The entire team is now focused on this product. Development, consultancy, sales and marketing. We all contribute to help our customers gain more confidence in their product data.
We challenge ourselves!
At the same time, our goal with Mydatafactory doesn’t change. We constantly want to be at the forefront of the market with our software solutions. We continue to challenge ourselves to develop a solution for our customers that enables them to work with their data rather than having to work on their data.
Arjan Herskamp, founder and owner of Mydatafactory