Avoid empty shopping carts and improve your internal search engine
You have products in your warehouse, but your customers can’t find them when they search in your webshop.
If so, then it’s time for your data to have a big bout of cleaning done. Incorrect and incomplete descriptions hampers your search engine, essentially having it try to do its job with one hand tied behind its back.
Avoid empty shopping carts in your webshop with these five simple steps:
You need to clean up your current product data. Which products are actually being delivered? What kind of information is necessary for the customer to make a purchase? This information is what should remain. Everything that is superfluous, and therefore distracting, can be recorded and displayed elsewhere.
Decide how you want to record and display product information to the customer, and then follow through with this template site-wide. By having your information displayed in a uniform way, your customers know where they can find the information they need. That way, they can come to a purchasing decision sooner.
Providing information clearly and in an unambiguous way allows the customer to know exactly what the product is and can do. This leads to higher customer satisfaction and higher conversion.
Add synonyms and keywords to the back of the system. Doing so allows the search engine to “become smarter” and enables it to answer broader searches, which means your customers can find the products they’re looking for.
Displaying complete product information is essential in order to make the purchasing decision as simple as possible for customers. The customers then know exactly they’re buying and therefore what they can do with it.
Most databases contain unnecessary and incorrect data, rendering them unusable. With the Mydatafactory platform, we match, classify and correct your product data so that all departments in your company—from sales to E-commerce—benefit from quality product data.
Stop losing so much time to manual work, and start focusing more on your company’s growth. Contact us today.
Mark van 't Spijker