It’s 2021, and we think it’s time to change the way we work with product data. We are introducing our very own Product Data Platform. We can hear you think: “A Product Data Platform? Tell me more…”. Well, we’re glad you asked.
It’s 2021, and we think it’s time to change the way we work with product data. So many people and companies still rely on Excel as a main solution for their product data; some others have moved on to a PIM solution, but nothing solves the root cause of all the issues we have with product data: bad quality data. It is time for a change! To solve the issues around product data for once and for all, we are introducing our very own Product Data Platform. We can hear you think: “A Product Data Platform? Tell me more…”. Well, we’re glad you asked.
Product Data Platforms enable you to get the most value out of your product data in any system, no matter the format or quality. You can load all your product data into a PDP, from any source or any format. The PDP will then clean it up and make it accessible and usable across any other platform or system. This enables you to be in control, sell more products, and get the best ROI out of your product data.
As you can see in the visual below, a PDP will act as a ‘hub’ for all your product data. Data comes in, gets cleaned, and is distributed to other systems.
The official definition for a Product data Platform (or PdP in shorter terms) is ‘a platform that gathers, matches, classifies and cleanses product data, and then composes and distributes it to other systems’. There are a few important elements in this definition, let’s go over them briefly
Are you familiar with the struggles of dealing with product data? Do you have multiple data sources (ERP, CME, PIM), but is it a struggle to get the most out of your data? Get in touch withus! We’ll help you out of the woods.
In future blogs, we will dive deeper into these different elements that make a PDP. Stay tuned for more!