As with many wholesale organizations with a vast product range, Rexel has had to deal with product data being inconsistent or incomplete, leading to different levels of quality within their product data. With a range of more than 300,000 available products, inconsistencies can disrupt final conversions. Customer feedback made it clear that the findability of the Rexel range within its webshop could be improved. The search engine plays a crucial role in this.
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